Sai Kanagat, after hours.
002 · ETHOS
I design things that sell, then run the campaigns that sell them.
Industrial
designer,
digital marketer.
Five years between the workshop and the dashboard. Trained at DJ Academy of Design, finishing an MSc in Digital Marketing & Communication at Bologna Business School.
Furniture for Carlos Mota shot by Architectural Digest. €15K in paid media at 3.2× ROAS. Open-source marketing operating systems written in TypeScript, brand systems built from first principles, conversation architectures that learn voice from chat history.
Selected
plates.
Aperol — The Golden Hour.
Speculative India launch — taking the Italian aperitivo ritual and rebuilding it inside the Indian dusk. Full system: positioning, art direction, film treatment, OOH, €4.4M media plan.
Cyrano — conversation architecture.
Persona-conditioned conversational agent that learns an individual idiolect from chat history. Five-stage pipeline: perceive · retrieve · strategize · draft · enforce. Statistical fingerprint plus retrieval-augmented voice modelling.
Monocular Biomechanics.
Independent research paper: a unified end-to-end monocular visual-to-neural-control pipeline. Single smartphone camera → real-time internal forces, joint moments, muscle activations at near-lab fidelity.
Carlos Mota — Verde Collection.
Set and furniture design for Carlos Mota's debut textile line Verde, shot for Architectural Digest alongside his book G: Forever Green. First exposure to design as campaign language.
Content Vigilante — marketing OS.
Local-first, open-source marketing operating system. Brand-voice auditor + multi-platform composer + scheduling calendar + hybrid CRM + analytics. Your brand data never leaves a server you control.
Juicy Chemistry — brand activation.
Visual merchandising for India's leading certified-organic cosmetics brand. Pop-up activations translating brand values into physical retail. Six locations, consistent VM language, measured +35% event-day conversion.
